To capitalize on its continued growth and increased market share, McKillop Property has appointed George Kolovos in a specialist role to direct and manage marketing across the entire group.
It’s believed to be a first in separating the roles of sales and marketing for an independently run regional enterprise.
Managing Director, Cameron McKillop said – “We’ve appointed George and the access Red Rock Media offers to an extensive media network as a natural step forward as we expand further into areas such as Goulburn and Crookwell.”
“We’re a service industry specializing in property. Separating critical roles such as sales and marketing allows our organisation to focus more specifically on customer service while branding what we do day to day through mainstream and social media.”
Head of Marketing and Creative Services, George Kolovos said – “It’s an exciting time for the industry with the interest and effectiveness of video and social media taking on a more prominent role.”
“I’ll be working closely with our crew and clients to ensure traditional media and the traditional vanguard promotional elements are working that much harder once distributed.”
While many real estate groups have focused on thriving urban markets, McKillop Property has strategically focused on developing and building a powerful network of full service agencies each committed to its own region.
The strategy being a like minded business focused as much on human values as it is on commercial value.
McKillop said – “The increased focus on marketing of our operation will allow for a greater investment in time, energy and resources we’re able to offer vendors and buyers who are looking for their next opportunity.”